AdSense is an ad serving program that was launched by Google in 2003. By enrolling in this program, websites allow ads to be placed, by Google, on their pages. They make money on either a per-impression or per-click basis. This has been extremely profitable for Google, earning them over $2 billion US in the first quarter of 2010.
These ads have increased in popularity over the past couple of years because they’ve become more targeted and relevant to website visitors. They have also been made less intrusive than most other forms of online advertising making them more user-friendly.
Many content-focused websites use AdSense to monetize their site since they either don’t sell products or offer services to be purchased. This allows them to turn a profit simply by providing rich and valuable content to web surfers. There are various case studies attesting to this fact on the AdSense website.
TYPES OF ADSENSE
There are a variety of AdSense ad types available. One is AdSense for Feeds that runs on RSS and Atom feeds that have over one hundred subscribers. It works by putting images into the feed. It has been available since 2008
Other types of AdSense include AdSense for search marketing guide, for mobile content, for domains and even for video.
There are quite a few tips when it comes to getting the most out of your AdSense ads but there are three that weigh more heavily on your chances of success.
The first thing you need to do is create valuable content. This has been stressed again and again because it is just SO important. Valuable content attracts AdSense ads. There is no way around it. This type of content also satisfies a human visitor which, in turn, satisfies Google. Make sure that your website meets the needs of the visitor before anyone or anything else’s. Feed the human visitor the rich, informative content they desire and the rest will undoubtedly fall into place.
The second thing is to diversity the ways in which you generate traffic. The more traffic you have, the more likely someone will click on an AdSense ad. It’s just plain math. More visitors usually equal more money. Include online advertising in your budget but do not limit it to just that. Make sure you rank highly in search engines by tweaking keywords and do appropriate link building.
The last thing is to encourage people to click on ads. You can’t say something like, “Please hit up my AdSense Ad” but you can say, “Please visit my sponsors to keep this site free.” If your content is valuable to visitors and if you keep it updated, it will be in their best interest to keep your site up and running. They will, in turn, click to keep it free.